About

Creating Visual Magic Since 1986

For nearly 35 years Deluxe Design, Inc has been serving New Mexico and beyond. The story begins in owners Norm and Sandys garage. While Jasmine, Justin and Tasha climbed on their fathers shoulders to get board games down from above the work bench, Norman worked day and night to engrave by hand each clients needs into metal and wood to help commemorate achievements and memorialize loved ones.

Fast forward a few years and with a small crew and new computerized mechanical engraving machines, Deluxe Design was cranking out new signage for Intel. We helped develop signs that met both the environmental goals as well as clean room standards demanded by the clients unique needs. New construction grew the site into the largest micro processing facility in the world at the time. Everything from room identification and tool labels to process cards and crew gear was being produced locally and shipped globally.

As time marched forward, investments in screen printing lead our offerings to serve our clients printed t-shirts, hoodies and other gear. This lead to being able to produce merch for many brilliant organizations and performers around the world. T-shirts and posters have been designed and printed in house by our talented team for many groups and acts. Our partners have included music performers such as Santana and Eric Clapton, tattoo artists all over the world that have been featured in industry publications as well as films documenting the art form and community groups like Rio Rancho High School band and the New Mexico United Soccer Club. Each client came to use for our reputation as an industry leader the screen-printing process.

As our relationship with touring bands developed, a new industry began to emerge. Special events and music festivals are now as common as football or blockbuster movies. Each spring as the weather warms up we all head outside to catch the line up we have been waiting for. Deluxe Design is the go-to turn key solution for event signage. We have been developing wayfinding plans, creating on-brand signage, reliable manufacturing, on-time delivery, installation and post event inventory for over a decade now.

Today, with a full-time staff including professional project managers, designers, production and install staff, we are here to serve our clients from concept and creation to plan execution. Investments in the crew and technology has kept business growing the offerings we serve to our partners. Adoption of the latest printing technology has given us a lead on competition we set standards in equipment investment in New Mexico. We are committed to working together to deliver creative solutions utilizing the experience and capabilities for your projects.

Now, Deluxe Design’s capabilities reach far beyond Signs, Awards, and T-Shirts. We can print, fabricate, and create virtually any sort of sign, banner, flag, decal, laminate and so much more!

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Our Founders

Sandy Ruth President

Norman Ruth Vice President

Sandy Ruth President


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President / Owner

Lady President and mom to everyone. Born in Chitown. Lover of all teams Chicago. Portillos is my favorite restaurant and Italian Beefs with cheese fries are gourmet meals in my book

Norman Ruth Vice President


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Founder / Vice President

Known by the Canadian border patrol as that one guy who stole a watermelon back in ’77. Not sure where this ‘I love bacon’ movement has come from? Ask Norm, we’re pretty sure he started it. Currently working on a photo book with pictures of him eating hot dogs at different joints across the country. Has a family that loves, cherishes and looks up to him each and every day.

Leadership

D. Rose Jones

Justin “Jeru” Ruth

Lane Glover

D. Rose Jones


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General Manager

Zombie hunter by day, wife, mother and a part-time geisha by night. Loves a challenge. My favorite HOA rule to break; leaving the trash bin in front of the garage. Believes we should treat our earth well, often wishes I could click my ruby red Uggs and be in Wolf Creek, CO. Future Goal: Be in the Crossfit Games.

Justin “Jeru” Ruth


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OSSO Director

Been with Deluxe 15 years. Live Music Fan and Professional Sign Slinger. In that order. 🌎✈☮

Lane Glover


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Graphics, Events & Special Projects Supervisor and Project Manager

Drums, Moustaches, Red & Green. Work Hard, Love Life.

Seth Boeckman

Seth Boeckman


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Production and Art Supervisor

Making a triumphant return to New Mexico after spending 20 years roaming various places fabricating things, creating art, teaching, and corporate accounting.
In the off time, you’ll catch him and his fur baby playing mad scientist in concocting a variety of things from kombucha to kimchi to klezmer.

CSR & Admin

Brigid Jury

Jessica Anderson

Ryanne Medore

Brigid Jury


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Brigid loves her job, her daughter & every animal she has ever met. She's been with Deluxe since February 2019 & plans on being a part of this family forever.

Jessica Anderson


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Accounting

Mom of 2 girls, 4 fur babies, and a grown man-child. Purveyor of useless information, I am fluent in sarcasm and song lyrics.

Ryanne Medore


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Ryanne was born and raised in Southern New Mexico and has been with the company since June 2019.
She is fueled by Piñon Coffee, Hot Cheetos, and Adventure.  On the weekends you can find her at a local brewery or in the mountains with her Boxer, Kölsch, and her future husband.

Art

Baron Barker

Jen Josephson

Juanita Sanchez

Baron Barker


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Graphic Designer

Motorcycle enthusiast. Green Bay Packers fanatic. Lego junkie. Multi-instrumental musician. Husband. Father.

Jen Josephson


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Graphic Designer

My name is Jen and I Love Art, Music, Crafting, Camping, Good Conversations, Road Trips, Nature, and Photography. There is nothing I am not curious to learn. As Albert Einstein said, "I am neither especially clever nor especially gifted. I am only very, very curious."

Juanita Sanchez


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Graphic Designer

I’m a photographer and artist! When I’m not photographing and arting you can find me on my couch playing video games and watching movies. One of my favorite pastimes is taking naps with my cat and doggo. I also like being out in the wilderness and enjoy traveling the world. I guess you can say I’m a hobbit that likes to adventure from time to time!

Production

Dave Catanzaro

Gary Subia

K-Man Brone

Dave Catanzaro


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Laser Engraving Specialist/Production Guru

Celebrating 35 years in the awards & Recognition industry, 15 with Deluxe. Lead engraver, installer, chief knower of where things are, a.k.a Radar. If you want it found, done right, priced for you or just need help call someone else. I am sleeping in my office and don't want to be disturbed.

Gary Subia


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Chief Digital Printer

Gary has over 20 years experience in the graphics industry. He’s also got 10+ years experience in mounting and laminating on large format printers.

K-Man Brone


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Engraver/Screen Printer

At Deluxe Design, for whom I have worked for over ten years now, I am a Mechanical Engraver involved with Quality Control and I assist in Screen Print. Deluxe Design is a family company and we all work together and the outcome is customer satisfaction.

Peter Cornelius

Peter Cornelius


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Printer

I'm Peter and I'm a printer. Time flies like an arrow; fruit flies like a banana.

Screen Printing

Nick Price

Nick Price


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Screen Printing Specialist

I have been working at Deluxe Design for over ten years. I live in Rio Rancho, where I have grown up as well. I like to camp, bicycle and simply spend time outdoors.

Screen Printing