About

Creating Visual Magic Since 1986

Deluxe Design started out as Deluxe Engraving in Norm and Sandy Ruth’s garage in 1986 with a single hand-operated engraving machine. A few years later, Deluxe Engraving added screen printing to its product line and the company became Deluxe Engraving and Screen Print Service, Inc. Over the years, the company came to be known as simply “Deluxe” to its customers, and in 2007, the name was shortened to Deluxe Design.

Now, Deluxe Design’s capabilities reach far beyond Signs, Awards, and T-Shirts. We can print, fabricate, and create virtually any sort of sign, banner, flag, decal, laminate and so much more!

 

Our Founders

Sandy Ruth

Norm Ruth

Sandy Ruth


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President / Owner

Lady President and mom to everyone. Born in Chitown. Lover of all teams Chicago. Portillos is my favorite restaurant and Italian Beefs with cheese fries are gourmet meals in my book

Norm Ruth


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Founder / Vice President

Known by the Canadian border patrol as that one guy who stole a watermelon back in ’77. Not sure where this ‘I love bacon’ movement has come from? Ask Norm, we’re pretty sure he started it. Currently working on a photo book with pictures of him eating hot dogs at different joints across the country. Has a family that loves, cherishes and looks up to him each and every day.

Leadership

D. Rose Jones

Jasmine Ruth

Mark Koenig

D. Rose Jones


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General Manager

Zombie hunter by day, wife, mother and a part-time geisha by night. Loves a challenge. My favorite HOA rule to break; leaving the trash bin in front of the garage. Believes we should treat our earth well, often wishes I could click my ruby red Uggs and be in Wolf Creek, CO. Future Goal: Be in the Crossfit Games.

Jasmine Ruth


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CSR Supervisor

Lover of travel, family, friends, fun and new adventures. Ask me to do something and I’ll figure out how, even if I need to consult with Google first. Happy to be working for two of the most important people in my life

Mark Koenig


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Art Supervisor

Mark, a relatively new addition to the Deluxe family - started in Spring 2019 - has an affinity for herding cats (and artists). A Rio Resident since way back in 2017, Mark is a husband and father, a Contact Improv dance teacher, an artist (cat), a foodie (like his son), a soccer referee, a lover of the outdoors, a health nut, and a compassionate friend.

Buckley Johnson

Justin “Jeru” Ruth

Lane Glover

Buckley Johnson


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Production Supervisor

Computer genius.

Justin “Jeru” Ruth


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OSSO Director

Been with Deluxe 15 years. Live Music Fan and Professional Sign Slinger. In that order. 🌎✈☮

Lane Glover


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OSSO Supervisor & Project Manager

Drums, Moustaches, Red & Green. Possibly Famous.

CSR & Admin

Jordyn Halford

Ruth Bidewell

Brigid Jury

Jordyn Halford


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Lead Project Manager

Jordyn has been here since May 2018. She works so much magic, she may just be a witch. Her favorite things include baby bats, the color yellow, all things Alice, and her hotwheel collection. Put a cup of coffee in her hand, and there is nothing she can’t do!

Ruth Bidewell


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Receptionist

Native New Mexican who enjoys exploring the outdoors, gardening and researching DNA and family history in my spare time!

Brigid Jury


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She doesn't look 30.

Jessica Anderson

Chase Franckowiak

Ryanne

Jessica Anderson


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Accounting

Smallest team member. Money slinger.

Chase Franckowiak


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CSR AND PROJECT MANAGER

Chase has a 12 year old daughter that is in a constant state of soccer, a sentimental collection of license plates, and a compulsory need to keep any type of physical audio format he finds. "If it sounds good, it IS good" - Duke Ellington

Ryanne


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This is Ryanne

Art

Alise Cecchini

Baron Barker

Tasha Ruth

Alise Cecchini


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Graphic Designer

Graduated from SUVA (Southwest University of Visual Arts) with a BA in Graphic Design & a minor in Advertising. Been with Deluxe since February 2015. Always on the lookout for them Muddy Buddies cause let's face it, they are delicious!

Baron Barker


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Graphic Designer

Motorcycle enthusiast. Green Bay Packers fanatic. Lego junkie. Multi-instrumental musician. Husband. Father.

Tasha Ruth


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Graphic Designer/Product Development

Product Development. Social Media. Interpreter for our Japanese TRUSCO line. 🌭queen. Lover of moogles. Star Wars costumer. Kupo! Likes a robot.

John Hunter

Ezra Saul

Jen Josephson

John Hunter


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Graphic Designer/Large Format Printer

I have been artistically inclined my whole life, so Graphics and Multimedia Design & Development seemed to be the next logical step. I am always willing to experiment, challenge myself and expand my skill set in this fulfilling profession.

Ezra Saul


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Graphic Designer

Some say I'm Fabulous, I plead the fifth. Graduated from University of Idaho. Love Adobe Illustrator almost as much as cheeseburgers and pasta. Kygo is my jam along with Dierks Bentley. Did someone say, "Glitter"? There can never be enough.

Jen Josephson


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Graphic Designer

My name is Jen and I've been at Deluxe for 6 months. I Love Art, Music, Crafting, Camping, Good Conversations, Road Trips, Nature, and Photography. There is nothing I am not curious to learn. As Albert Einstein said, "I am neither especially clever nor especially gifted. I am only very, very curious."

Val Serna

Val Serna


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Graphic Designer

Maybe she's born with it. Maybe it's Tasha holding a fan.

Production

Dave Catanzaro

Gary Subia

K-Man Brone

Dave Catanzaro


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Laser Engraving Specialist/Production Guru

Celebrating 35 years in the awards & Recognition industry, 15 with Deluxe. Lead engraver, installer, chief knower of where things are, a.k.a Radar. If you want it found, done right, priced for you or just need help call someone else. I am sleeping in my office and don't want to be disturbed.

Gary Subia


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Chief Digital Printer

Gary has over 20 years experience in the graphics industry. He’s also got 10+ years experience in mounting and laminating on large format printers.

K-Man Brone


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Engraver/Screen Printer

At Deluxe Design, for whom I have worked for over ten years now, I am a Mechanical Engraver involved with Quality Control and I assist in Screen Print. Deluxe Design is a family company and we all work together and the outcome is customer satisfaction.

Johnny Tafoya

David Freeman

Peter Cornelius

Johnny Tafoya


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Engraver/Sign Maker

Worked for Deluxe for over 10 years. From Española. I'm married to my high school beautiful sweetheart, together for 18 years. I have 3 beautiful daughters.

David Freeman


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Production/CNC Operator

Been here about a year.

Peter Cornelius


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Printer

I'm Peter and I'm a printer. Time flies like an arrow; fruit flies like a banana.

Juanita Sanchez

Juanita Sanchez


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Print Wizard

Loves dogs, capoeira master, will blue shell you without feeling bad about it, loves to travel and take photos. Small.

Screen Printing

Nick Price

Darrell King

Nick Price


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Screen Printing Specialist

I have been working at Deluxe Design for over ten years. I live in Rio Rancho, where I have grown up as well. I like to camp, bicycle and simply spend time outdoors.

Darrell King


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Screen Printing Specialist

God-fearing rocker and struggling artist!

OSSO Contractors

Chandley Jackson

Hendy Onderdonk

Rob Hoffman

Chandley Jackson


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OSSO Lead Technician & Admin - OSSO & Deluxe Design

A lover of music and travel, I've been happily enjoying both of these things with OSSO and Deluxe since August 2017. Beyond work, I like to draw comics, paint, eat all foods, spend time with friends and family and explore the great outdoors.

Hendy Onderdonk


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Graphic Designer / Operations - OSSO

I'm from Chicago. I've been with Deluxe since 2015.

Rob Hoffman


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Project Manager - OSSO

Rob has been with Deluxe Design for 3 years. "Jeru asked if I could drive a Uhaul to Vegas and when I got there he asked if I could stay and help out. That's how it all started."

Ryan Wolhart

Morgan Beatty

Ryan Wolhart


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Signage Technician and Installer - OSSO

The name's Ryan Wohlhart. Born and raised in the suburbs of Chicago. I enjoy food, skateboarding, and rocking out at shows with my friends and family! I've been with Deluxe Design since May of 2017. I am a part of the OSSO (On Site Sign Ops) crew, setting up music festivals near you!

Morgan Beatty


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Printer/OSSO Technician

Life is a garden.. dig it.