About

Creating Visual Magic Since 1986

Deluxe Design started out as Deluxe Engraving in Norm and Sandy Ruth’s garage in 1986 with a single hand-operated engraving machine. A few years later, Deluxe Engraving added screen printing to its product line and the company became Deluxe Engraving and Screen Print Service, Inc. Over the years, the company came to be known as simply “Deluxe” to its customers, and in 2007, the name was shortened to Deluxe Design.

Now, Deluxe Design’s capabilities reach far beyond Signs, Awards, and T-Shirts. We can print, fabricate, and create virtually any sort of sign, banner, flag, decal, laminate and so much more!

 

Our Founders

Sandy Ruth

Norm Ruth

Sandy Ruth


Close

President / Owner

Lady President and mom to everyone. Born in Chitown. Lover of all teams Chicago. Portillos is my favorite restaurant and Italian Beefs with cheese fries are gourmet meals in my book

Norm Ruth


Close

Founder / Vice President

Known by the Canadian border patrol as that one guy who stole a watermelon back in ’77. Not sure where this ‘I love bacon’ movement has come from? Ask Norm, we’re pretty sure he started it. Currently working on a photo book with pictures of him eating hot dogs at different joints across the country. Has a family that loves, cherishes and looks up to him each and every day.

CSR & Admin

Barbie Garner

Jasmine Ruth

Jordyn Halford

Barbie Garner


Close

CSR Sales Specialist - Deluxe Design

My name is Barbie. I love my family, friends and canines :).  I play well with others and badly with videogames. They say laughter is the best medicine and if that is true you can call me the Doctor.

Jasmine Ruth


Close

CSR Manager - Deluxe Design

Lover of travel, family, friends, fun and new adventures. Ask me to do something and I’ll figure out how, even if I need to consult with Google first. Happy to be working for three of the most important people in my life

Jordyn Halford


Close

CSR and Project Manager - Deluxe Design

CSR and OSSO Project Manager since May 2018. Jordyn works so much magic, she may just be a witch. Her favorite things include baby bats, the color yellow, all things Alice, and her hotwheel collection. Put a cup of coffee in her hand, and there is nothing she can’t do!

Monica Lopez

Rosie Caudill

Ruth Bidewell

Monica Lopez


Close

CSR and Project Manager - Deluxe Design

Huge Sports fan. Devoted Washington Redskins Diva! I am a tomboy at heart! Mom to an amazing son! BA and MBA from UNM.

Rosie Caudill


Close

OMPA/Purchasing/Shipping & Receiving - Deluxe Design

Account Specialist and Shipping Ninja by day, Tattooed mom of 3 boys (2 sons and a husband) by night. On the weekends I have the honor of being a Youth leader to 6-8th graders and I love all my students, past and present. Known for being New Mexico's number 1 Kittie fan. Some may suggest Kittie's number 1 fan all together. I was even voted by the fans as the number 1 fan.

Ruth Bidewell


Close

Receptionist - Deluxe Design

Native New Mexican who enjoys exploring the outdoors, gardening and researching DNA and family history in my spare time!

Art

Alise Cecchini

Baron Barker

Juana Gutierrez

Alise Cecchini


Close

Graphic Designer - Deluxe Design

Graduated from SUVA (Southwest University of Visual Arts) with a BA in Graphic Design & a minor in Advertising. Been with Deluxe since February 2015. Always on the lookout for them Muddy Buddies cause let's face it, they are delicious!

Baron Barker


Close

Graphic Designer - Deluxe Design

Motorcycle enthusiast. Green Bay Packers fanatic. Lego junkie. Multi-instrumental musician. Husband. Father. 2+ years at Deluxe Design.

Juana Gutierrez


Close

Graphic Designer - Deluxe Design

I've been a graphic designer for 20+ years and soon I'll be celebrating 1 year with the Deluxe Crew. Great team here, I've been learning a lot. Time flies by when you're having fun!

Tasha Ruth

John Hunter

Ezra Saul

Tasha Ruth


Close

Product Development - Deluxe Design

Head interpeter for our TRUSCO line, hot dog queen, lover of moogles, and Star Wars costumer. 🌭🎷

John Hunter


Close

Graphic Designer/Large Format Printer - Deluxe Design

I have been artistically inclined my whole life, so Graphics and Multimedia Design & Development seemed to be the next logical step. I am always willing to experiment, challenge myself and expand my skill set in this fulfilling profession.

Ezra Saul


Close

Graphic Designer - Deluxe Design

Some say I'm Fabulous, I plead the fifth. Graduated from University of Idaho. Love Adobe Illustrator almost as much as cheeseburgers and pasta. Kygo is my jam along with Dierks Bentley. Did someone say, "Glitter"? There can never be enough.

Jen Josephson

Jen Josephson


Close

Graphic Designer - Deluxe Design

My name is Jen and I've been at Deluxe for 6 months. I Love Art, Music, Crafting, Camping, Good Conversations, Road Trips, Nature, and Photography. There is nothing I am not curious to learn. As Albert Einstein said, "I am neither especially clever nor especially gifted. I am only very, very curious."

Production

Dave Catanzaro

Gary Subia

K-Man Brone

Dave Catanzaro


Close

Laser Engraving Specialist/Production Guru

Celebrating 35 years in the awards & Recognition industry, 15 with Deluxe. Lead engraver, installer, chief knower of where things are, a.k.a Radar. If you want it found, done right, priced for you or just need help call someone else. I am sleeping in my office and don't want to be disturbed.

Gary Subia


Close

Chief Digital Printer - Deluxe Design

Gary has over 20 years experience in the graphics industry. He’s also got 10+ years experience in mounting and laminating on large format printers.

K-Man Brone


Close

Engraver/Screen Printer - Deluxe Design

At Deluxe Design, for whom I have worked for over ten years now, I am a Mechanical Engraver involved with Quality Control and I assist in Screen Print. Deluxe Design is a family company and we all work together and the outcome is customer satisfaction.

Johnny Tafoya

David Freeman

Morgan Beatty

Johnny Tafoya


Close

Engraver/Sign Maker - Deluxe Design

Worked for Deluxe for over 10 years. From Española. I'm married to my high school beautiful sweetheart, together for 18 years. I have 3 beautiful daughters.

David Freeman


Close

Production/CNC Operator - Deluxe Design

Been here about a year.

Morgan Beatty


Close

Printer/OSSO Technician - Deluxe Design & OSSO

Life is a garden.. dig it.

Peter Cornelius

Elijah Trujillo

Peter Cornelius


Close

Printer - Deluxe Design

I'm Peter and I'm a printer. Time flies like an arrow; fruit flies like a banana.

Elijah Trujillo


Close

Production - Deluxe Design

I'm Elijah. I've been here almost a year. I love cars, video games and Last Call carne asada fries!

Screen Printing

Nick Price

Darrell King

Nick Price


Close

Screen Printing Specialist - Deluxe Design

I have been working at Deluxe Design for over ten years. I live in Rio Rancho, where I have grown up as well. I like to camp, bicycle and simply spend time outdoors.

Darrell King


Close

Screen Printing Specialist - Deluxe Design

God fearing rocker and struggling artist!

OSSO & Admin

Justin “Jeru” Ruth

Lane Glover

Chandley Jackson

Justin “Jeru” Ruth


Close

OSSO Director - OSSO & Deluxe Design

Been with Deluxe 15 years. Live Music Fan and Professional Sign Slinger. In that order. 🌎✈☮

Lane Glover


Close

OSSO Supervisor & Project Manager - OSSO & Deluxe Design

Drums, Moustaches, Red & Green. Possibly Famous.

Chandley Jackson


Close

OSSO Lead Technician & Admin - OSSO & Deluxe Design

A lover of music and travel, I've been happily enjoying both of these things with OSSO and Deluxe since August 2017. Beyond work, I like to draw comics, paint, eat all foods, spend time with friends and family and explore the great outdoors.

OSSO Contractors

Hendy Onderdonk

Rob Hoffman

Ryan Wolhart

Hendy Onderdonk


Close

Graphic Designer / Operations - OSSO

I'm from Chicago. I've been with Deluxe since 2015.

Rob Hoffman


Close

Project Manager - OSSO

Rob has been with Deluxe Design for 3 years. "Jeru asked if I could drive a Uhaul to Vegas and when I got there he asked if I could stay and help out. That's how it all started."

Ryan Wolhart


Close

Signage Technician and Installer - OSSO

The name's Ryan Wohlhart. Born and raised in the suburbs of Chicago. I enjoy food, skateboarding, and rocking out at shows with my friends and family! I've been with Deluxe Design since May of 2017. I am a part of the OSSO (On Site Sign Ops) crew, setting up music festivals near you!