About
Creating Visual Magic Since 1986
For nearly 35 years Deluxe Design, Inc has been serving New Mexico and beyond. The story begins in owners Norm and Sandys garage. While Jasmine, Justin and Tasha climbed on their fathers shoulders to get board games down from above the work bench, Norman worked day and night to engrave by hand each clients needs into metal and wood to help commemorate achievements and memorialize loved ones.
Fast forward a few years and with a small crew and new computerized mechanical engraving machines, Deluxe Design was cranking out new signage for Intel. We helped develop signs that met both the environmental goals as well as clean room standards demanded by the clients unique needs. New construction grew the site into the largest micro processing facility in the world at the time. Everything from room identification and tool labels to process cards and crew gear was being produced locally and shipped globally.
As time marched forward, investments in screen printing lead our offerings to serve our clients printed t-shirts, hoodies and other gear. This lead to being able to produce merch for many brilliant organizations and performers around the world. T-shirts and posters have been designed and printed in house by our talented team for many groups and acts. Our partners have included music performers such as Santana and Eric Clapton, tattoo artists all over the world that have been featured in industry publications as well as films documenting the art form and community groups like Rio Rancho High School band and the New Mexico United Soccer Club. Each client came to use for our reputation as an industry leader the screen-printing process.
As our relationship with touring bands developed, a new industry began to emerge. Special events and music festivals are now as common as football or blockbuster movies. Each spring as the weather warms up we all head outside to catch the line up we have been waiting for. Deluxe Design is the go-to turn key solution for event signage. We have been developing wayfinding plans, creating on-brand signage, reliable manufacturing, on-time delivery, installation and post event inventory for over a decade now.
Today, with a full-time staff including professional project managers, designers, production and install staff, we are here to serve our clients from concept and creation to plan execution. Investments in the crew and technology has kept business growing the offerings we serve to our partners. Adoption of the latest printing technology has given us a lead on competition we set standards in equipment investment in New Mexico. We are committed to working together to deliver creative solutions utilizing the experience and capabilities for your projects.
Now, Deluxe Design’s capabilities reach far beyond Signs, Awards, and T-Shirts. We can print, fabricate, and create virtually any sort of sign, banner, flag, decal, laminate and so much more!
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Our Founders
Sandy Ruth President
Norman Ruth Vice President
Leadership
D. Rose Jones
Justin “Jeru” Ruth
Jasmine “Jazzy” Ruth
Lane “Lando” Glover
CSR & Admin
Brigid Jury
Jessica Anderson
Elizabeth Waters
Alicia Pacini
Taylor Bianchini
Aurelia Lujan
Elise Kessler
CSR & Admin
Art
Mary Crespo
Baron Barker
Jen Josephson
Juanita Sanchez
Jerome Sena
Judah Kismetti
Kieghla Cuchiara
Austin Zachary
Hailey Patrick
Kieghla Cuchiara
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Graphic Designer
Caring, having integrity, and being resilient is due to the exposure of different situations in my life. The mission is to uncover unique instances through my art and gift it to the world. Overall, I want to keep moving forwards, and work on crafting a pathway for my inventive abilities.
Austin Zachary
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Graphic Designer
A doctor of the graphic arts. Often found enjoying live music at Stubbs BBQ. Can also be found critiquing films at the Alamo Draft House or perusing the Mondo print collection.
Hailey Patrick
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Graphic Designer
Just a shy digital artist from Albuquerque who loves to play video games and make cute things! 