LABELS ON THE GO

Our Art Supervisor, Lane Glover, recently spoke with Digital Output Magazine about creating labels, wide format printing, and how our print shop has been pivoting during the pandemic.

Article by Cassandra Balentine:

Decals, labels, and stickers are ideal applications for wide format printer/cutters. As the technology advances, savvy print providers find ways to introduce its benefits to new markets.

In business since 1986, Deluxe Design specializes in wide format printing, screen-printing, and custom signage. The company currently has 20 team members. Its 12,000 square foot facility is located in Rio Rancho, NM. However, it also operates three mobile trailers that serve as wide format printing stations.

Deluxe Design utilizes a range of graphic manufacturing capabilities including wide format printers, flatbed printers, screen-print presses, and CNC routers. The company staffs a skilled team of product managers, graphic designers, installers, and machine operators. “With over 30 years in the print industry, we pride ourselves in our attention to detail, knowledge, and artistic and fun out look,” shares Lane Glover, art and graphics supervisor, Deluxe Design. “We also have the ability to print onsite with our mobile print shops. Print, design, and install—we do it all,” adds Glover.

The print provider serves clients worldwide, as well as in its home state of NM. In its peak season it will run through roughly 3,000 to 5,000 feet of material a week on its wide format printers.

Digital Decals
Recently, Glover says its most popular service offerings are health and wellness decals—everything from floor graphics to wall graphics and window decals. “We have also been producing a large amount vinyl banners and a huge volume of signage with safety messaging.”